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Do Press Releases Still Work?

Yes! Press releases still work—and they can be incredibly effective when they are done right.

do any of these sound familiar?

“I know what I want to tell my clients and prospects,
but it‘s tough to put it in just the right words and make the sale.”
“I know customer newsletters and updated Web content are great
marketing tools, but I don‘t have time.”
“I thought the media would jump at that last press release, but nobody called.”

It sounds simple, right? Catch your target audience’s attention. Generate leads. Drive sales.  Turns out these goals remain elusive marketing challenges for many business pros. 

That’s where a skilled writer with a mind for marketing can make all the difference. But where do you find this kind of expertise? Ever feel like hiring a talented business/marketing writer is as tough as walking up a down escalator? 

I can help. 

As a professionally trained journalist and an MBA with a marketing emphasis, I’ve learned how people think. I’ve studied the fine art of influence. I know how to craft messages that resonate and move you far ahead of the competition. How? 

First, I listen. 

Once I understand your specific needs, I’ll work with you to craft engaging, accurate stories that resonate with your audience—and drive results through print, social media and more. 

If you could benefit from someone who knows what kinds of content people are looking for at various stages of the buying process and can put together a strategy that effortlessly moves potential buyers into paying customers, let’s talk. 

If you want someone who is well-versed in the art of creating high-quality, concise, compelling stories (in print and online) that get noticed, liked, and shared—building greater loyalty and leading to more sales—let’s see what’s possible. 

Like what you're hearing? 
My services aren't right for everyone, but when there's a good fit, we can do great things together. Email darcy@darcymaulsby.com, or click the button below to contact me about your project. I look forward to hearing from you.